8:45 a.m - 11:45 a.m Workshop A: Cutting-Edge Strategies for Efficient and Online Enforcement to Combat Anti-Counterfeiting

Cyber squatting has become a serious problem for brand owners and their consumers. In this hands-on workshop, you will learn how to effectively combat brand dilution and other serious problems created by cyber squatting. This invaluable workshop will allow you to walk away with creative and proactive strategies for stopping cyber squatters and protecting your brand on all fronts.

Benefits of workshop attendance:

You will learn:

• How to guard against new scams made possible via cyber squatting
• How to reduce the risk and effects of trademark infringement
• The new strategies to mend loopholes in ACPA, the Anti-Cyber squatting Consumer Protection Act
• The best practices to prosecute trademark violations

What We Will Cover:

• The “business of cyber squatting” from the leading experts in the anti-cyber squatting battle
• Common challenges faced by brand owners
• How to identify, prioritize and take action against infringers
• How to implement effective programs leveraging in-house and outside resources to crack down on those who infringe and profit at the expense
• How to reduce infringement and consumer harm by structuring a three part plan to:
  • proactively secure the right domain names
  • react to existing and new infringements strategically
  • address the volume of infringement at the policy level
• Domain name valuation and other evolving trends that may attract brand owners to the domain name secondary market

Workshop Leader

Josh Bourne is a co-founder and managing partner of Fairwinds Partners LLC and President of The Coalition Against Domain Name Abuse (CADNA). Mr. Bourne is also a member of Trademark Association’s Internet Committee. He has been recognized as a leading expert in the domain name system, domain name strategy and corporate online management

12:00 p.m - 3:00 p.m Workshop B: How to Implement Effective and Cost-Effective Protection Against Counterfeiting

Before valuable intellectual property rights can be protected against counterfeiting in the global arena, rights holders must put in place all of the appropriate protections. Those protections consist of two main building blocks: international trademark registration schemes and available border control registration procedures. In this hands-on and interactive workshop, you will learn how to cost-effectively use these two blocks to full benefit for your company.

Benefits of workshop attendance:

You will learn:

• the various mechanisms for trademark infringement registrations internationally and obtain an overview of the diversity of available border control registration procedures
• how to make an international anti-counterfeiting enforcement program possible for your company
• the many worldwide nuances of registration and border enforcement practice with personal attention to unique problems confronting your company and clients i

What We Will Cover:

• How to develop a strategic and cost-effective international trademark registration and customs border control plan focused on future anti-counterfeit enforcement
• The first building block of protection—how U.S. trademark registration relates to international filings
• The options for international trademark filings—individual country filings, the European Community Trademark and the International Registration filing mechanism under the Madrid Protocol as well as the pros and cons of each
• Filing strategies including the use of defensive registration to protect brands when not doing business and strategies for filings in key sales markets vs. markets that are prime counterfeiting sources
• Explanation of varied international border control seizure and detention procedures
• Summaries of various customs border control and enforcement mechanisms worldwide

Workshop Leader

3:15 p.m - 6:15 p.m Workshop C: Case Study: How to Implement an End-to-End Anti-Counterfeiting System

This workshop will show you how to implement an end-to-end counterfeiting system with the use of case examples. Those case examples will form the basis for discussion by the attendees to review, analyze, criticize, comment and dialogue on the cases, allowing the formation of the most effective anti-counterfeiting system a corporation can put together.

This workshop, an intensive and hands-on experience, will bring together a crosssection of managers from a cross section of industries and a cross section of supply managers to come together and share their ideas for effective prevention, using the models of companies with effective end-to-end systems.

Benefits of workshop attendance:

You will learn:

• How to instigate anti-counterfeiting collaboration by the different elements of the supply chain
• The views of other industry groups for views, techniques, problems and issues that they have faced—and how they have solved them
• How to compare other situations and experiences against the cases presented
• How to meet your specific needs and requirements using the case studies
• Develop a solid plan for achieving their anti-counterfeiting initiatives

What We Will Cover:

• Effective anti-counterfeiting systems presented end-to-end
• How these systems meet the separate requirements of each stakeholder as a practical solution, considering cost, workflow, data management and informationprivacy

Workshop Leaders

Lorne M. Lipkus
Partner
KESTENBERG SIEGAL LIPKUS